Ever Received A Subliminal Message?
Advertisements that use subliminal persuasion help to create a spectacular spark in our subconscious mind. Alarmingly though, each of us can be exposed to a deceptive subliminal message blitz without any intent of doing so. Advertisers tap the subconscious mind in order to direct our purchasing choices. Have you ever wondered why you purchase a specific product over another similar one? Sublimated advertising is quick; they pop up for a second and then they disappear almost in the same instance, yet the subconscious mind can easily capture the images that appear.
It is believed that a subliminal message can be delivered either through visual or auditory means and can affect the subconscious mind in a neutral, positive or negative way. Sometimes these messages can affect later behaviors, thoughts, attitudes and feelings. It is true, in fact, that any type of sustained exposure to these messages or programming can have a very dramatic effect on a person’s entire value and belief system.
In 1959, a man named James Vicary carried out a study where messages were flashed across a movie screen. His claim that flashing the words “drink coke” and “eat popcorn” caused sales of the two products to raise significantly among the movie goers. His results were never duplicated by any other researchers and in fact, in his later years, Vicary admitted that he falsified his findings.
However true or untrue his findings turned out to be, the damage was already done. Subliminal advertising had become exposed to the public psyche, and people were shocked at how easily the subconscious mind could be manipulated. Sublimated messages were later banned from television and radio by several countries and even investigated by the CIA.
Although his experiment was a fraud, Vicary spurred modern researchers to investigate this phenomenon of mind programming. Using the latest technologies, they have shown that these hidden messages can indeed influence subconscious thinking.
Whether you are watching a film or browsing the internet, humans are prone to respond to a subliminal message embedded in advertisements. Being aware of the scientific theory behind the practice and other advertising tactics can help prevent people from falling into advertiser’s traps. Bringing the mind into control by making it aware of such subliminal advertisements is the only way of resisting.
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